3 Effective Tips That Create A Sense of Personalization

Author: Allyson Huggett 

Day after day the mailbox is filled with advertisements and mailers.  What differentiates your advertisement from every other advertisement out there?  Why do I want to read your marketing piece? Is there something that is going to catch my eye?  A bold headline? Or maybe it's something else.  Maybe your company took the time to do something a little different, and made your marketing more personal, JUST FOR ME.

Taking the time to personalize your marketing pieces can increase response in your customers and therefore increase your sales.  While it may take a little more time in creating the advertisement, the good news is that it's very easy to create a sense of personalization with some little known yet easy to apply tricks of the trade.  Here are 4 things that you can do to create that sense of personalization in your marketing pieces.

1. Use the prospect or client's name. Everyone like's to see their name so addressing your material to a named person will always bring about a response.  You do want to make certain you use the correct spelling. If you are going to take the time to address the material, at least spell it correctly.
2. Use "handwriting".  Addressing an envelope by hand almost always will get that envelope opened.  That doesn't mean use a "handwriting font." It means that you get a pen and literally address the envelope. You can always outsource this if you do not wish to do it yourself.
   
   You can also use handwriting to write your marketing piece. Or write a note on a Post-It note and attach it to one of your marketing communications.  This can make your marketing piece seem more relevant and personal.
3. Written Just For Me.  Perhaps the most important method of personalization is to write your marketing piece focused entirely on your target market.  When you write, write as if you were writing to one person - the reader, even if you are sending it out to thousands.

Remember, it takes more time and effort to create personalized marketing materials but this extra attention to detail will increase the returns for your business.  Should you have any questions regarding this or any other marketing issues, please contact us, The Tax Office, Inc.  Our specialists are here to assist you in all business related matters.